02. On-site Audit Tools

Tools for On-site SEO Auditing

Keyword Building Campaign: Moz Keyword Explorer

Step 1

  • Navigate to Moz.com and log in to your account. (If you have not created an account yet, go back to the Get Started page and follow the directions to create an account).

Step 2

  • Next, on the homepage, click on Moz Pro and then on Keyword Explorer.

Step 3

  1. Now that you have arrived at the Moz Keyword Explorer tool you can begin your project!
  2. Select +Create or upload new list to get started.

Step 4

Time to create your first Keyword List!

  1. Give your project a name! (See example below: Ice Cream Parlor)
  2. Click Enter Keywords unless you would like to try the alternative option of uploading a CSV file
  3. Enter the Keywords that you would like to evaluate, separated by commas (up to 500)
  4. Click Save

Moz Keyword Explorer: Review Your Results

Step 1

  • To review your results, in the Keyword Explorer tool click on the name you gave your project. (Example: Ice Cream Parlor)

Step 2

  1. Find the Keywords that look good! Scroll to the bottom of the page to review your results.
  2. Sort your Keywords by their relative potential by clicking on the up and down arrow next to Priority.
  3. To search additional suggested Keywords, click on the magnifying glass placed to the right of the Keyword phrase you have chosen.

Step 3

  • Next, review your Keyword Suggestions by clicking on the arrow next to Keyword Suggestions.

Step 4

Now you are able to review your Keyword Suggestions.

  1. If you would like to narrow your results to only show the search queries that meet a certain threshold of search volume, click on the Volume dropdown and place a checkmark next to the numbers you wish to see.
  2. If you would like to sort your results by Relevancy, click the up and down arrow next to Relevancy.
  3. If you would like to sort your results now by Volume again, click on the up and down arrow next to Volume.

Step 5

  1. From the list of Keyword Suggestions choose the Keyword(s) that you would like to add to your project by selecting the checkbox to the left of the suggested Keyword.
  2. Next, add that Keyword(s) to your project by clicking Add X selected to and choosing your project name.

Technical Audit: Metadata

To view metadata, dig into the source code of the website. You can do this in a number of ways depending on which browser and computer you are using. We recommend using the Chrome browser.

View Source Code

  • In the URL bar, enter view-source: web page address you want to analyze into the URL.
  • For example: view-source:creamnation.com

Keyboard Short Cut Alternative

  • On the web page you are auditing, right-click on your mouse anywhere on the page, then select View Page Source from the dropdown.

Search Source Code

  1. Next, search the source code itself by using the Find shortcut. On a Mac use Command+F, or on a PC use CTRL+F and type into the Find bar what you are searching. (Example: to analyze the meta description, type "description").
  2. Locate the metadata tag you seek within the code.

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